Hipster fashion and photography are becoming more and more influential on mainstream style, and the new Gap 1969 video campaign reflects exactly that. The company is re-inventing the way it advertises, replacing flashy celebrity endorsements for mini documentaries that focus on the designers themselves and the community of artists that make up the Gap family. There are over 30 short films, each focusing on a different member of the team, and showing how the Los Angeles Denim Studio works. It seems like the company really wants to connect with its customers on a more intimate level, sharing personal stories of the designers and workers through these mini docs.
The Gap 1969 video campaign, which debuted on August 1, 2011, is accompanied by an even more personal outreach program which will distribute free tacos in select cities to Gap wearers. Free food and mini documentaries about young, hip and tattooed designers? This is definitely an ad campaign I can get behind.
Humans have invented tools to solve problems for themselves since day one. We need to bang something into the ground. That rock over there will work. We need to communicate with one another over a distance. Hey, how about some smoke signals?
The social web is just another tool to solve our…
Do not waste your life working on products without deep significance and meaning, that have the potential to have tremendous impact at scale. Avoid mediocre companies and below average colleagues or business partners. When it comes to your life’s work, be a shameless elitist. Why? Because we are living in one of the most fundamentally transformative epochs in history, and there’s so much incredible building to be done, and therefore the opportunity cost, if you’re a talented and passionate person, has never been higher, and you shouldn’t waste the most precious resources in the universe - your energy and time - on anything less than something truly amazing that you can wholeheartedly throw yourself into, and pour all of your life force into making a huge success. In other words, do not waste your ACTION working on the wrong IDEA.
It’s Feb 1st, how are the NY resolutions coming?
It’s officially the end of January! Did you make resolutions ? Are you keeping them?
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If you want to live your most fulfilled life, where the right opportunities find you, here are 4 steps that will get you started:
1) Know your unshakable belief.
What do you believe without a shadow of doubt? Look at your past, what is the consistent belief in everything you do? Look at your now, what deeply moves you and/or upsets you? If nothing currently resonates, commit to doing stuff that interests you and you’ll figure out what moves you along the way. If you’ve always wanted to be a fashion designer, synchronized swimmer, comedian, chef… take the first step. Then assess: what is the belief that’s driving me?
2) Build a platform to share your beliefs with the world.
Your belief can’t grow unless it’s shared. Build a blog and online presence that embodies your unshakable belief. Then find more influential platforms to write for and contribute. Talk about it. Create things that align with your beliefs. Keep finding new ways to share and act on your beliefs.
3) Recommit every single day.
This step is often the hardest. Your belief won’t spread unless you recommit to doing the hard work every single day. When it’s hard, remember that what you believe is powerful and has the ability to positively impact the lives of others. But only if you recommit every single day.
4) Watch the opportunities flock.
With hard work and sweat comes reasons to celebrate. Once your belief resonates in the hearts and minds of the right people, the opportunities will come.
What is your unshakable belief?
Hostess, maker of Twinkies, files for bankruptcy.
Meanwhile, restaurants like Le Pain Quotidien and shares of Whole Foods and Lululemon are on the rise. This is capitalism at its best, and one of the main reasons why I’m optimistic about our nation’s health. You’ve got to fight capitalism with capitalism.